National Spa Week celebrates UK Spas and Salons by putting them in the spotlight for one dedicated week in October/November, giving them the opportunity to showcase the many real physical and emotional health benefits of the treatments that they offer to the UK public.

Participating spas and salons will be providing some fantastic offers and promotions on a range of treatments so that you can discover for yourself why regular attendance to Spa is a necessary personal investment, not just a one off ‘treat’.

We aim to answer your questions and dispel some of the common concerns and myths around Spas and salon treatments. Our main goal is to promote the many health benefits associated with Spa treatments and to reassure you that there is far more to Spa than you might think!

To find your nearest participating spa or salon and more information about their offers and promotions simply enter your postcode here.

Why Is National Spa Week Important?

The benefits of Spa for the general populous was recognised as far back as ancient Greece, but in modern times  the perception of Spa and Salon treatments in the UK has been that of extravagance;  a gift one might buy only for special occasions….or indeed something in which only the ‘wealthy’ and ‘beautiful elite’ can indulge. However, the reality is that our treatments promote physical health and mental wellbeing on a far more fundamental basis.  

It’s a fast paced, digital, high pressure cooker of a 21st century in which we live, and it gets harder to combat the stresses and strains of everyday life. It’s high time that the Spa industry proves to the public that it is an essential health service that has a great deal to offer in combination with more widely recognised options such as gyms, sports clinics and even counselling.

While the industry has come a long way in attracting a wider range of customers to spa and treatments, there is still a great deal to do to break down perception barriers and dispel some common myths. The UK Spa Association (UKSA) believes the Spa industry has far more to contribute to UK health and wellbeing, not to mention the UK economy if the public saw the industry as a necessary personal investment. Currently only 8% of the UK regularly attend and that is why the UKSA hold this event each year.

In this one week, Spas and Salons are asked combine their strength and to encourage even more of the public to discover the health and emotional wellbeing benefits of Spa treatments for themselves.

Spas and Salons do this by providing amazing offers and introductory promotions on a range of their most beneficial treatments.

Most importantly, all the Spas and Salons taking part in the week will have registered on this website and can be found on the interactive map. That way, any member of the public wanting to find their nearest participating spa will instantly be able to see who is taking part and what they are offering simply by entering their postcode.

All they have to do then is book their treatment with the spa, lie back, and enjoy!

Why should I take part?

This is the biggest campaign in the Spa calendar year to attract more of the public into Spas and Salons. All of the hard work is done by the UK Spa Association to make sure that this campaign gets maximum national coverage. All of the PR and advertising will heavily promote and point the public to visit this website, www.spaweek.co.uk  

As a spa or salon, all you have to do as a minimum is register for FREE on the website and provide details of the special offers on your treatments throughout the week. You should then start receiving more enquiries from members of the public than ever before without having to go out and find them yourself!

As a member of the public interested in giving spa a try, all you have to do is sign up here, enter your name, email address and postcode and we will send you updates on things happening in the week and point you in the direction of offers happening near you.

Why would you not want to take part and risk missing out? 

What do I have to do?

Most importantly you need to register for FREE on this website and provide details of the special offers that you will be promoting on your treatments throughout the week.

The offers apply to anyone making a booking for a treatment during the week, although obviously not all bookings will be redeemed during the week itself, so the promotional prices should still be valid when the client actually receives the treatment they booked.

You will find a whole host of support materials available to you once you register to help you shout about the fact you are taking part in the week. You will also find ideas of other events and promotional offers that you can run if you want to really go over and above to attract new clients into your business.

How do I register?

Visit this page and follow the registration instructions. We need all your contact details and the details of the promotions and offers you will be providing. Your spa or salon will then be displayed geographically on the interactive map so that any member of the public looking for a participating spa will be able to find you. If they hover over your flag they will be able to see more details about you, and then if they click further they will be taken to your own dedicated page….so the more information you provide about yourself the better your FREE advertising opportunity.

How much does it cost to take part?

It will not cost you anything to take part in National Spa Week, other than the offers that you will be providing on your treatments. However, just like any promotion you would normally run, those initial costs will be offset by the new clients you gain because of the week, especially if you give all those new clients plenty of reasons to keep coming back to you in the future.

What you get from being part of this week that you wouldn’t if you were just organising your own promotions is lots of free national, regional and local advertising on your behalf!

On top of all this registration to the website is also absolutely FREE

What support material will I receive?

All of the official support and promotional materials that you need will be provided to you upon registration . Everything is available in electronic format for you to download, amend and print. 

There are also a number of ideas for the kinds of promotions and events you can run to attract new spa clients into your business during National Spa Week. Materials will include, but are not limited to:

Posters

Flyers

Promotional vouchers

Tell a Friend vouchers

E-shot templates

Press Release templates (for use if you want to promote what you are doing to celebrate the week in your own local free newspaper)

Event ideas

Promotion ideas

Fundraising ideas

The History of Spa and Spa Treatments

The extent of the Roman bath is revealed at ruins and in archaeological excavations in Europe, Africa, and the Middle East.

Some of the earliest descriptions of western bathing or spa practices came from ancient Greece. The Greeks began bathing regimens that formed the foundation for modern spa procedures. The earliest such findings are the baths in the palace complex at Knossos, Crete, and the luxurious alabaster bathtubs excavated in Akrotiri, Santorini; both date from the mid-2nd millennium BC. They established public baths and showers within their gymnasium complexes for relaxation and personal hygiene.

Greek mythology specified that certain natural springs or tidal pools were blessed by the gods to cure disease. Around these sacred pools, Greeks established bathing facilities for those desiring healing. The Spartans even developed a primitive vapour bath.

The Romans emulated many of the Greeks bathing practices, although Romans surpassed the Greeks in the size of their baths. As in Greece, bathing played a major part in ancient Roman culture and society. Bathing was one of the most common daily activities and was practiced across a wide variety of social classes. After a morning's work, most Romans enjoyed spending the afternoon at the thermae or public bath. They were a social meeting place. Men and women enjoyed coming to the baths not only to get clean but to meet with friends, exercise, or read at the library. The baths had hot and cold pools, towels, steam rooms, saunas, hair cutting salons, reading rooms, libraries, lecture halls, gymnasiums, and even formal gardens. In addition, the Romans used the hot thermal waters to relieve their suffering from rheumatism, arthritis, and overindulgence in food and drink.

Most Roman cities had at least one Thermae. In 354 AD, Rome alone was documented to have 952 baths of varying sizes in the city. 

The Romans raised bathing to a high art, which included a far more complex ritual than a simple immersion or sweating procedure. The various parts of the bathing ritual (undressing, bathing, sweating, receiving a massage with oils, and resting), required separated rooms which the Romans built to accommodate those functions. They built lavish baths on natural hot springs and the construction of aqueducts provided water that was later heated for use in the baths. In many ways, thermae resembled modern-day spas.

 

Health Benefits of Spa

Aside from the social and relaxation aspects of spa that aid emotional wellbeing, spa treatments can also have real physical and mental health benefits. Massage therapy is referenced right back to ancient records of the Chinese, Japanese, Arabic, Egyptian, Indian, Greek, and Roman nations. It has been suggested that massage may have local effects on muscles and soft tissues and may reduce inflammation, stimulate oxygenation of tissues, soften or stretch scar tissue, break up adhesions, reduce build-up of lactic acid in muscles, induce muscle fibre relaxation, and stimulate healing of connective tissues or damaged muscles.

Several human trials have assessed the effects of massage in patients with anxiety, including those with cancer or chronic illnesses. While additional research is necessary in order to form a scientifically based recommendation, massage has been used to treat nausea, anxiety, and depression in patients with breast cancer undergoing chemotherapy. 

Studies have also shown that hot whirl pools and hydrotherapy, can improve the duration and severity of lower back pain in combination with standard therapy and multiple published studies based on therapy given at Dead Sea Spa sites in Israel report benefits in pain, range of motion, or muscle strength for the treatment of symptoms related to rheumatoid arthritis and osteoarthritis.

References:

1. http://www.crystalinks.com/romebaths.html

2. (Constant, 1995; Constant, 1998; Guillemin, 1994; McIlveen, 1998)

3. Buskila D, Abu-Shakra M, Neumann L, et al. Balneotherapy for fibromyalgia at the Dead Sea. Rheumatol Int 2001;20(3):105-108.

4. Constant F, Collin JF, Guillemin F, et al. Effectiveness of spa therapy in chronic low back pain: a randomized clinical trial. J Rheumatol 1995;22(7):1315-1320.

5. Constant F, Guillemin F, Collin JF, et al. Use of spa therapy to improve the quality of life of chronic low back pain patients. Med Care 1998;36(9):1309-1314.

6. Franke A, Reiner L, Pratzel HG, et al. Long-term efficacy of radon spa therapy in rheumatoid arthritis--a randomized, sham-controlled study and follow-up. Rheumatology (Oxford) 2000;39(8):894-902.

7. Wilkinson SM, Love SB, Westcombe AM, et al. Effectiveness of aromatherapy massage in the management of anxiety and depression in patients with cancer: a multicenter randomized controlled trial. J Clin Oncol 2007 Feb 10;25(5):532-9.

8. Aourell M, Skoog M, Carleson J. Effects of Swedish massage on blood pressure. Complement Ther Clin Pract 2005 Nov;11(4):242-6.

9. Billhult A, Bergbom I, Stener-Victorin E. Massage relieves nausea in women with breast cancer who are undergoing chemotherapy. J Altern Complement Med 2007 Jan-Feb;13(1):53-7.

10. Bost N, Wallis M. The effectiveness of a 15 minute weekly massage in reducing physical and psychological stress in nurses. Aust J Adv Nurs 2006 Jun-Aug;23(4):28-33.